Faire warning if you're a fan of jaeger you may want to skip this.Ok so for my first review I figured I'd start you all off with seeing me at my worst, so you can't complain and tell me I used to be different later on. I'm honestly regretting this because in order to give a proper review I have to actually have an ounce. The things we do for nothing sigh. "Down the hatch" Ok you're welcome and f** all of you. If I haven't made it clear I hate jägermiester. It is my least favorite alcohol period. Why, very simple because it taste like crap. Now I know what you're gonna say " but all liquor taste awful", yeah no shit Sherlock. I can handle that what I can't stand is the fact that it taste like cough syrup. At this point why am I not taking shots of Tylenol or Advil they'd have the same affect and taste. Whoever decided this was a good idea you suck. Honestly I know I'm being critical and I don't give a rats ass cause that's what it deserves. I can drink the most vomit inducing and gut wrenching alcohol no problem what I can't stand is the taste of cough syrup in my mouth. This had to be deliberate because you don't go from normal alcohol taste to cough syrup out of nowhere. What's worst it's only 35% alc, so it's gonna be tasting worst longer than most liquors. I remember the first time I ever tried this I was looking forward to it. Fast forward a few minutes later to me never being able to trust any man who thinks jäger is good. All that being said though I have to give credit where it is do and that is that the entire design of the bottle is a work of art everything the shape the graphic designs all feels so iconic. The colors play so well together and the green tinted glass was ingenious and really helps it stand out from the crowd while hiding the coffee black color of the liquor. I honest to god have no clue what the hell that cross over a deer has to symbolize but damnit if it doesn't peak my interest and want me to display this bottle. This is a strange brand with incredible design but horrible product if you're the collector I'd say get it. The bottle is an incredible display piece if you're a drinker though maybe pass for a nice vodka if you're looking for something European.
As for my thoughts on marketing I should probably say I would change the product itself but I doubt any company would ever really do that unless absolutely necessary. So all of my marketing and ad suggestions will avoid the contents of the liquid. Also my branding will focus on the states, as it's where I'm from and the culture I best understand. Marketing for any culture I didn't know would be unwise. I should also mention my strategy for this one won't be based on research and data. I will be making sure to do proper research for every drink after but for now I'm gonna keep it simple so this will be highly opinionated and mainly pulled out of my ass. Firstly I'm going to say that women probably aren't going to be a strong demographic for this drink. They definitely drink it but it's probably not there go too. If I had to wager a guess I'd say college boys and outdoorsy men over 40 honestly this is a tough one I don't think I can market to both directly but I'd say college men are probably going to go through a bottle faster which means they will probably be buying more so I'd focus my ads on them as my target demographic. My commercials and ads would hammer home nightlife and focus on fun. My tv spot would take place in a club and break away from the crowd to focus on one girl who will mesmerize the the pov character she won't be mysterious she'll be smiling and having fun and offer a drink of jäger. The tag line would be jägermiester "this is your time " or "time of your life" or “seize the moment”
P.S. I thought about doing something with the name jäger since its German for hunter but then immediately realized having alcohol, a girl, and the word hunter in the same line of thought would be a dumpster fire waiting to happen.
As for my thoughts on marketing I should probably say I would change the product itself but I doubt any company would ever really do that unless absolutely necessary. So all of my marketing and ad suggestions will avoid the contents of the liquid. Also my branding will focus on the states, as it's where I'm from and the culture I best understand. Marketing for any culture I didn't know would be unwise. I should also mention my strategy for this one won't be based on research and data. I will be making sure to do proper research for every drink after but for now I'm gonna keep it simple so this will be highly opinionated and mainly pulled out of my ass. Firstly I'm going to say that women probably aren't going to be a strong demographic for this drink. They definitely drink it but it's probably not there go too. If I had to wager a guess I'd say college boys and outdoorsy men over 40 honestly this is a tough one I don't think I can market to both directly but I'd say college men are probably going to go through a bottle faster which means they will probably be buying more so I'd focus my ads on them as my target demographic. My commercials and ads would hammer home nightlife and focus on fun. My tv spot would take place in a club and break away from the crowd to focus on one girl who will mesmerize the the pov character she won't be mysterious she'll be smiling and having fun and offer a drink of jäger. The tag line would be jägermiester "this is your time " or "time of your life" or “seize the moment”
P.S. I thought about doing something with the name jäger since its German for hunter but then immediately realized having alcohol, a girl, and the word hunter in the same line of thought would be a dumpster fire waiting to happen.
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